Michael Michalowicz (born September 24, 1971) is an American entrepreneur, lecturer, author and television personality. He writes for CNBC Small Business[4] and is a small-business columnist for The Wall Street Journal. He is the author of the books The Pumpkin Plan (Penguin Books, July 2012) and The Toilet Paper Entrepreneur (Obsidian Press, September 2008) (published Sept. 2008), is an advocate of a business philosophy by the same name, manages a behavioral e-marketing firm called Obsidian Launch and is the “Business Rescue” segment host for MSNBC’s Your Business. 
He also hosted the reality television program called Bailout!. Michalowicz is a monthly columnist for The Wall Street Journal’s small-business section, and writes the Small Business Shortcuts series. He is a regular contributor to Entrepreneur Magazine and is also a columnist for American Express’s “Open Forum” series. 
He was a recurring entrepreneurship expert for CNBC’s The Big Idea with Donny Deutsch. He had over ten appearances, including the CES Roadshow series. Michalowicz has also appeared on NBC, MSNBC, Fox News, ABC News Now, CNBC’s On the Money and Pat Croce’s Down To Business. He is a lecturer on the subjects of entrepreneurship, sales, and behavioral marketing techniques at universities, corporations and organizations throughout the United States and Europe. 
He authored the book and hosted the reality program as “Mike” Michalowicz as opposed to under his given name, Michael. According to the author’s biography on the Toilet Paper Entrepreneur website, his last name, “Michalowicz”, is pronounced as “mi-CAL-o-witz”
Your Name is very important 